Club Summer Haze Productions announced today that it’s starting a separate production company called NPO, which stands for New Porn Order.
“NPO will produce gonzo, pro-amateur titles and be shot all on high-def,” said Craig Valentine, co-owner.
NPO will have an ambitious advertising budget and produce around two to three titles per month.
Its first title, due out March 1, is called Dawg The Bootie and stars Ron Jeremy, Rod Fontana and Rusty Nails along with amateur female talent.
The video was shot in Honolulu and Fort Lauderdale, Fla.
Valentine also told AVN.com that his new company will soon be opening an office in Chatsworth, Calif.