Luck was definitely a lady from April 3-5, when Civitas unveiled its product line during the recent International Lingerie Show at the Rio Hotel. The “classy” yet “casual” products held the limelight as The Purseless Purse became a must-have item — slated as the hottest accessory in the industry!
Sherri Wall Dwelley and Deborah Burnett teamed up for Civitas at the event. Wall Dwelley returned to the fashion world as vice president of global sales and marketing for Las Vegas-based Civitas LLC. Burnett, who manufactures The Versa Case and The Purseless Purse, is the creator, designer, owner, president, and chief executive officer of the company, but she’s also held former positions as the owner of International Fabrics of Las Vegas, promotional manager for Tower of Jewels, Fred Meyer’s head trainer for 58 store locations, and business consultant for G.A. Wright, a leader in retail management.
Wall Dwelley was former vice president and director of sales and marketing at both Forplay and Delicate Illusions. She was the first in the business to solicit, sell, and secure a signed contract in a deal that joined the protocol design of the standard Halloween costume with that of the sexy adult costume.
As the vice president of global sales and marketing for Civitas, Wall Dwelley suggested to get out of the retail selling and focus on wholesale. Burnett considered that advice and additional suggestions by Wall Dwelley, which eventually spawned the Civitas product line.
Civitas and its product The Purseless Purse nabbed the spotlight, garnering interest and curiosity from exhibitors and buyers from the other two showrooms at the Rio Hotel.
The Purseless Purse is designed to be worn on the wrist, arm, thigh, belt, or ankle, it is a hand-beaded bracelet that is seen by others on the top of the wrist when worn, yet it features a mini purse that rests discreetly on the inside of the wrist. There are presently more than 160 crafted styles.
The item allows those in costume who do not wish to carry a purse, wallet, or keys to shop with more freedom of movement. The product is also ideal for using at a casino; when shopping; jogging, at the gym, traveling; during a day at the beach, an amusement park, a museum, an aquarium, or any outdoor activity.
On Wednesday, the closing day of the show, an agreement was entered between Civitas and Michel Joanisse of Jolar-Speck Importations, making Jolar-Speck its first contracted international distributor for sales within Canada. Negotiations, impossible for completion due to time restraints, shall resume in the coming weeks, with regard to the distribution and sales for Australia, Switzerland, and the U.K.
Meanwhile, Civitas is hiring sales representatives for major territories. Only those with at least five years’ experience in sales and the fashion and apparel industry need apply. Your interest to carry the Civitas product line and a listing of all other lines you represent or carry to sell should be directed to Wall Dwelley.
Visit Civitas on the Web at www.civitaswithclass.com or email: [email protected] for more information.
