Cal Exotics Unveils New Light-up Display

California Exotic Novelties, the adult toy and novelty giant, offers retailers and consumers a state-of-the-art view of their most popular accessories. The company unveiled their slim-line light box at the ANME and SEXPO events in Hollywood and Sydney, Australia.

“California Exotic Novelties has made a concentrated effort to keep up with the customer demand for waterproof products,” explains Al Bloom, CEN’s director of marketing. “We then went one step further and developed state-of-the-art display.”

The slim rack is topped with a 3-D light box that simulates buoyancy. CEN’s most popular pleasure-enhancing props appear to float inside the exotic aquarium-like box. CEN claims their display's appeal goes beyond eye-catching graphics and light. Company founder and president Susan Colvin emphasizes the display’s practical benefits: “It offers something for everyone. The distributor can offer the retailer an attractive, revenue generating package; the retailer can offer the consumer a one-stop for the finest waterproof adult products."

The free metal displays, set to ship in September, will be kept bright through the company’s annual bulb replacement program, maintaining the allure of retailers' 3-D header and rack, home to 33 of California Exotic Novelties top-selling items.

For additional information on the Point of Purchase Display, please contact Al Bloom at 909-606-1950, or [email protected]

For additional information on California Exotic Novelties or the 2004 Sexpo, please contact Scott Stein at 310-837-5069 or via e-mail at [email protected]

If you’re a retailer interested in sales, contact your local California Exotic Novelties distributor or view their website at www.calexotics.com