Bridges Built at Internext

The Internext Expo cemented the link between the adult and mainstream worlds, illustrating how each can benefit from the other. While tomorrow's AVN Adult Entertainment Expo will be, by all accounts, an over-the-top affair uniting fans and their icons, with a liberal helping of business and networking thrown in, the Internext Expo focused on business within porn trappings.rnrn

One company providing that bridge is aptly named. I-Bridge International acts as a buffer between mainstream corporations and the Adult world.rnrn

"Every single mainstream vendor wants business from the adult industry," I-Bridge Executive Director John Van Arnam told AVN.com, "but shareholders might raise their eyebrows if they see 'hugetits.com' on the quarterly report."rnrn

I-Bridge is like the brown paper bag your dirty magazines come in. Or, as CEO Alan Edgett puts it, "The concierge you sidle up to and ask where the real action is." rnrn

Services can include everything from bandwidth, financial services, legal and marketing.The Marina Del Rey-based company is an example of the symbiosis growing between the mainstream and Adult worlds.I-Bridge webmaster Hal Styn allows himself a quick departure from the business model in describing I-Bridge's vision: "It's more spiritual than it is dirty. Through the net we can feel connected to each other."