Upscale e-boutique, Boudoir Essentials experienced a surge in online traffic after novelties in its product mix were featured in the "Tips From The Lips" section of Dr.Ruth.com.
On April 6, Big Teaze Toys' Flower Power vibe was recommended on Dr. Ruth Westheimer's site with a link allowing visitors to purchase the product through Boudoir Essentials.
"The folks who run the Dr. Ruth website are always looking for products to promote for their 'Tips From The Lips' section," stated Boudoir Essentials owner Karyn Cooks. "They stumbled onto Boudoir Essentials in a search engine, saw the Flower Power vibe, and fell in love."
On Tuesday, April 10, Dr.Ruth.com again featured another product it discovered in Boudoir Essentials' product mix—the newly released Just In Case II condom carrier that appears to be a makeup compact.
Rachel Sudul, co-founder of Just In Case, was excited to hear the news. She told AVN Adult Novelty Business magazine, "Dr. Ruth has been shaking her finger and advising the public for years about practicing safe sex and using a condom…now she's letting everyone know they should carry their condoms with style in our chic new Just In Case II compact. It doesn't get any more fabulous than that!"
Cooks also told ANB she started seeing an influx of traffic coming through her site the past week because of the recognition on Dr.Ruth.com.
"Boudoir Essentials is really making a concerted effort to make a product mix that is both female and couples friendly," she explained. "Dr.Ruth.com felt the demographics of our site fell right in line with theirs. I feel honored to be recognized by Dr. Ruth and hope we can work together in the future."
