Adult novelty maker Ben Wa has relaunched some of their most popular products under a new line called the "Gold Standard." The line was created as a new way to market some of their most popular items that have been selling strongly for the last thirty years.
The Gold Standard line features newly designed packaging created by the RAD Group - a sturdy chipboard card with the tag line "An American Classic," to indicate the history of the items.
"We asked the consumer and the answer was overwhelming, consumers like carded product for several reasons. They can see it in a way that is not obstructed by a clamshell or box and they can feel it, those little 'feel me' buttons don't cut it... the ladies and gents want to feel how much the dong gives and the density," said Ron Rovin, Ben Wa's general manager.
Nine items are being released in the first wave of the Gold Standard line. These include four "Eurasians", vibrating and not, double dongs and butt plugs, the Fabulous Dongs, the best-selling Mini-Dinger (now called the Mini Minx) and the popular Jelly Eggs.
Ben Wa has limited the line to the most popular colors: Crystal Jelly, Jet Black, Red Jelly, Glow in the Dark and a Matte Red.
To celebrate the release of the new line, Ben Wa is offering a special package deal for people who order four sets each of the nine products in all five different colors available - a total of 180 items. People who order this package, receive 15% off and P.O.P to help move the merchandise. To place an order or for more info call 1-800-252-3692
