Ben Wa has come up with an innovative idea of using their most famous product – the iconic Ben Wa Balls – to brand the adult novelty company as a whole.
In an effort to align the popularity of the Ben Wa balls with the company, Ben Wa has designed and created the Ben Wa Balls key chain, an item that is available to anyone who requests one by calling the Los Angeles based company.
In addition, they are also giving free 24-piece racks to any retailer. There are no restrictions on their use – they can be used as a sales incentive for Ben Wa products or placed near the cash register and sold as a point-of-purchase item.
“We just want to get the keys of as many consumers on our key chain.” said Colleen Mott, controller at Ben Wa.
“It’s the ultimate in branding. Everyone knows what Ben Wa balls are, but this is a way of indicating that you know are into toys without being obscene about it,” explained Tiffany Wright, marketing director of RAD group, Ben Wa’s marketing and design team and designer of the key chain.
The key chain is a solid hoop with two real Ben Wa Balls attached at the bottom of a gold chain.
For more information call Tina at 800-252-3692.
