Coming from the mainstream, where it’s scored and mixed sound for such films as The Fast and the Furious and XXX and did underlying scores for many television shows, Skin Muzik expected little when it entered the adult world. That changed a bit when the group landed the rights to score Digital Playground’s epic 2005 swashbuckling feature Pirates.
Pirates would go on to win 11 AVN Awards, and Skin Muzik would collect its first in the best music category. The 12-person collective that makes up the company was understandably excited with the success of Pirates, but that success hasn’t translated into dollars.
“We’ve actually been referred to as the best in the industry, which is flattering,” says AJ, the company’s chief executive. “At the same time, people have a misconception about how much that film cost, so they’re apprehensive about dealing with us because of price. So it’s a good and bad thing.”
Skin Muzik was formed at the behest of attorney Greg Piccionelli. The company is designed to give both adult videos and websites artistic content to somewhat insulate them from obscenity prosecutions.
In addition to working with Digital Playground – Skin Muzik also will score Island Fever 4 – the company’s music also is featured on websites like those in the Danni.com family, something Skin Muzik didn’t anticipate.
“We’ve been pleasantly surprised,” AJ says. “There are sites that come by daily and license music from us.”
Skin Muzik also has launched a mobile venture, SkinTonez.com. The site is a white-label ring tone and content-delivery system. The company’s relationships with both content aggregators and mobile carriers allow it to feature mainstream music downloads on the site.
All in all, it’s a pretty nice package.
While the company still does mainstream production, it’s been able to broaden its horizons with adult. If relationships with companies like Digital Playground and Danni’s Hard Drive are any indication, it certainly has laid a solid foundation for future success.
And who knows? If Piccionelli is right, a little music may save webmasters from obscenity prosecution, and that’s something we all can get behind.
