Affiliate program PrivacyRevenue.com already is making quite a name for itself as a revenue generator that doesn’t compete with webmasters’ core businesses. Chief Executive Officer Rick Bennink says his company’s background in mainstream advertising lends it a unique approach to relationships between adult webmasters and consumers.
Since partnering with security software developer TrustSoft in October, Privacy Revenue has seen a “tremendous acceptance” of its offerings. The products – AntiSpyware, HistoryKill, and Popup Killer – convert at 1:20 to 1:25 from free trials, he reports. That represents a significant revenue stream for webmasters who join the Privacy Revenue program, says Bennink, who’s amazed that no one thought of the angle earlier.
“Nobody’s really considered the adult community as its own marketing vertical for privacy software suites,” he notes, adding that several new products – including Account Guardian, PC Bug Killer, and Scram! – were added in March, followed by three “panicware” products (CasinoPanic, SmutPanic, and IMPanic).
“We’re finalizing a deal now with a large online casino group to release Casino Panic to their users and players,” Bennink says. “It’ll be available at the same low annual, two-year, or lifetime registration fee our other products offer.”
The low registration fees are one key to Privacy Revenue’s consumer success, and therefore to its success with adult webmasters. Another important factor is the company’s aggressive cross-sell stance: Any customer who buys any product through a Privacy Revenue affiliate is eligible for a 50-percent discount on additional products.
Webmasters appreciate the way Privacy Revenue’s products attract attention from their end-users without cannibalizing existing traffic. They also appreciate the program’s generous payouts: up to 50 percent recurring, plus up-sells, plus a three-tiered referral program that pays 5 percent to 10 percent of what referred affiliates earn. The company will design customized landing pages and special deals for partners who can generate significant convertible traffic.
Right now, Bennink says, the program is retaining 72 percent of registered software buyers from year to year. The best places to promote the products, he says, are “anywhere personal information is entered; anywhere text links can be placed to promote privacy and security.”
