When Corey Jordan created No Boundaries Entertainment in 2003, he knew his movies needed to stand out.
“I couldn’t make movies like everybody else because that’s the way I am,” said Jordan, as he relaxed at home. “I wanted the sex to be hot, but I didn’t want the women to be degraded.”
A former male stripper, Jordan joined the industry not as talent, but as a cameraman.
“They asked me to take the camera because they were having trouble getting girls to look at the camera. They said I was good looking, so they thought if I held the camera they would look at it because they’d be looking at me. And it worked,” he said
Though he was intrigued at first, Jordan soon found his calling as more performers requested him for their shoots at Elegant Angel. He quickly rose through the ranks at the company where his brother Dale Jordan was already establishing himself as top director.
With his brother already in the business, Jordan also became a director and looked to him for advice and knowledge about the industry as he moved on to Sin City, Video Team and other companies. But it didn’t take long for Jordan to look beyond directing.
“I wanted to start my own company after a while, so I did. I got some investors involved, and, with the help of my wife, I got things started," he said. "I came up with the name by going through different names that would stand for everything I wanted to shoot. So I came up with No Boundaries because I didn’t want to limit myself.”
The company soon realized Jordan’s ambitious plans with four releases per month, featuring great looking women and hot sex that bordered on the nasty, but not the raunchy style of many of its competitors.
With high-end production values, No Boundaries produced titles that showed young women that could pass for high class models, but who had a taste for nasty sex.
“I like it when a woman gets aggressive with the man and not the other way around, because to me that’s hotter,” Jordan said. “She gets aggressive, and if he’s aggressive then that’s when I know I’m going to have a great scene.”
Starting with such series as Swap the Pop, Bust the Nuts, White Sluts Black Nuts, Ass Intake and others, the company found its niche in a crowded marketplace.
With Jordan doing much of the directing and serving as its visionary, the company’s market share continued to grow, thanks to his personally run distribution network and his usually well-received, long string of titles.
But late last year, Jordan and his partners disagreed on the company’s direction, and Jordan left the company’s leadership to his partners and remained only as a silent investor.
As the company’s management hashed out its troubles, No Boundaries began losing ground to its competitors. Without its visionary and with chatter about its possible demise, other companies began to outpace No Boundaries as the battle for shelf space intensified.
Jordan himself was feeling the heat, even as he dealt with a separation from his wife, multiple AVN Award winning performer-turned-producer, Jill Kelly.
“It was a tough time for me because I was losing my wife, whom I loved dearly, and I was losing my company, all at the same time,” he said.
But in July, Jordan returned to lead the company when he and his partners came to a mutual agreement.
“We had a disagreement, and it doesn’t mean anyone was bad or was to blame for anything. They’re all great guys, and I’m thankful to know them, but sometimes you have disagreements, and you work them out,” Jordan said.
Coincidentally, Jordan and Kelly have also recently reconciled, giving Jordan reason for optimism about his company’s future.
“I’m a positive thinker. I always look for the positive in every situation, and I try to make things work,” he said.
Kelly, who has had her own share of business troubles with the demise of her company, Jill Kelly Productions, has her own take on her husband’s business savvy.
“He’s too nice a guy for the business,” Kelly asserted. “He needs to be less nice and a little more mean, but that’s not really him.”
Likewise, fellow industry veteran and Combat Zone President Dion Giarrusso said Jordan has managed to grab a piece of the market by producing good titles.
“You have a lot of good stuff out there that you have to compete with,” Giarrusso noted. “But there’s also bad stuff. Everybody wants to be in porno now. People think that they can go to Fries and get a camera and film porno, but it’s not that easy.
“Corey knows he has to get up early and work hard if he’s going to compete,” Giarrusso added.
And that’s not lost on Jordan who credits his personal and professional relationships with industry players for helping push his brand through distribution and marketing deals.
“I’ve known a lot of these people for years,” he said. “I even grew up with a lot of them like Dion Giarrusso, Dion’s brother (Red Light District owner David Joseph), and (director) Rick Davis, so we know what we’re all about and that’s a trust we have, and I’ve built on that, and it’s helped me out tremendously, and people know I’m not going to screw them.”
Today, with new investors on board and new plans on the drawing board, Jordan aims to make a big push with a slew of new lines, featuring aggressive young hotties getting down and dirty with their men.
“But I’m also looking for contract girls who are really great looking who don’t mind getting really nasty and who love to fuck," he said.
Despite his love of gonzo, Jordan stays away from aggressive raunchy sex that demeans women.
“I like movies that are nasty,” he said, “like when a girl shows she’s enjoying a good fucking, but don’t tell me a girl with a baseball bat up her ass is hot. But if that same girl walks into a scene and says to the camera ‘come fuck me’ and she goes over and grabs a cock and sticks in her pussy, then that to me is nasty and hot.”
But getting the right talent also what it’s all about, Jordan explained. “I like working with guys like John West, Tyce Bune, Reno, guys like that who know what I want,” he said. “And the girls don’t have to be around a long time. They could be brand new, but they have to hot and sexy and love what they do. That’s the turn on.”
Among his plans are several new titles that await release along with plans to produce new ones. “To me it’s about the tease. The fantasizing about building up the pop. Like a girl walking down the street and wondering if her skirt’s going to fly up," he said. "It’s about teasing. I don’t want to just see two people just going it. You have to build it up.”
The company rolled out The Best of Gia Paloma in August, and is set to release Let’s Play House with Alexa and Swap the Pop 5 with Hillary Scott this month.
For more information about No Boundaries, go to noboundariesentertainment.com or e-mail [email protected].
