AVN Publications, Inc. has announced the launch of Intimate Apparel Business, an in-depth publication focusing on new products, trends and business issues in the intimate apparel industry. The stand-alone publication will debut in October at the International Lingerie Show in Las Vegas.
“This is a natural extension for us,” said AVN CEO Darren Roberts. “The intimate apparel and lingerie business is a strong segment within the apparel marketplace, and this magazine will fulfill the growing need for a comprehensive trade-only publication aimed at anyone who deals in this burgeoning market.”
Tapping into the vast reach of the AVN Media Network and using a variety of targeted mailing lists, the premier issue of Intimate Apparel Business will be distributed to over 20,000 store owners, buyers and manufacturers. “We are confident that within the first year of publication IAB will reach over 50,000 subscribers nationwide, with worldwide digital editions well exceeding that,” said the publication’s publisher and editor, Tony Lovett.
With a contemporary design that reflects the style of the industry, Intimate Apparel Business will deliver a comprehensive range of editorial content in a convenient, easy-to-read format. Departments in the magazine will include coverage of industry news and trends, in-depth profiles, fashion previews, marketing advice, trade shows and events, and a product showcase encompassing all price points.
“When it comes to fashion, much of what was once considered 'underwear' is now outerwear," Lovett said. "Sexy apparel - from lingerie to t-shirts, shoes to accessories, costumes to jewelry - is not only a mainstay of the adult retail market, but has an established mainstream appeal that's always expanding.
"Accordingly, our editorial will focus not only on traditional boudoir attire, but all apparel and accessories with a sensual allure."
For more information or advertising opportunities contact Robin Stewart at [email protected] or by phone (818) 718.5788, ext.143.
