New York-based Avirex Sportswear has kicked off its print ad campaign for its clothing line featuring Vivid Girl Tera Patrick.
The campaign, titled “Avirex Mile High Club” shows Patrick and others aboard a plane in various situations. They are scheduled to appear in a number of magazines, including FHM, Stuff, XXL, DUB, Game Pro, along with a number of youth-oriented publications, the company said.
Patrick signed the endorsement deal in December.
Avirex, a unit of Marc Ecko Enterprises, has re-launched its Web site which includes ads from the “Mile High” campaign.
The Avirex clothing line is available in a number of national retailers, including J.C. Penney and Kohls.
