LOS ANGELES—Grooby has announced Avery Lust as its 2025 Brand Ambassador of the Year. Lust’s title was revealed in a recent presentation in Los Angeles by Grooby’s Kristel Penn and 2024 Brand Ambassador Cloudy Vi.
“When we look for a brand ambassador each year, we look for someone who embodies our ethos at Grooby,” Grooby CEO Steven Grooby said. “Someone who can represent the trans adult community with grace and love, and as the ambassador for Grooby, appear at shows, produce their own scenes, and appear across our network while engaging with our supporters. We look for beauty both on the outside and the inside, someone whose heart is in producing great scenes and who strives to bring success to themselves and their fellow models."
Starting in 2023, Grooby’s Penn announced Zariah Aura as the first Brand Ambassador of the Year. In 2024, Aura then announced 2024 Grooby Ambassador Cloudy Vi. Last month, Vi continued the tradition by welcoming Lust to the Grooby family.
Grooby continued, “We've been lucky that each year, our first pick nominees, Zariah Aura in 2023, Cloudy Vi last year, and this year's choice, Avery Lust, have all accepted the brand ambassadorship. I'm confident that Avery will continue the dynamic and exciting work that Zariah and Cloudy did, and she's already endeared herself to the Grooby staff ... I'm very much looking forward to working with Avery this year.”
Lust added, “I started porn exactly a year ago, and I am truly grateful, honored, and filled with excitement to live this role as I have many great and sexy ideas planned. I want to show my genuine love and appreciation for Grooby. They have chosen me to lead with this role as Grooby’s Brand Ambassador for the year 2025. I will pour so much love into this role. I also want to show some love to every single director, my fans, friends, and all the incredible trans models who have paved the way. Sending all love to everybody.”
Lust made her Grooby debut on TGirls.xxx and has also appeared on many of the company’s sites, including GroobyGirls.com and TGirls.Porn.
For updates, follow her on X @averylust_.
For more information, visit Grooby.com and follow the studio on X @Groobydotcom.
