NEW YORK—With increasing restrictions online, Taipei-based SWAG.Live is going offline to distribute “spicy” fortune cookies in bars frequented by Mandarin-speakers in U.S. cities like New York and San Francisco.
This week, thousands of cookies will begin to be distributed in bars in cities with large Chinese populations, “part of an innovative six-month campaign targeting an audience that’s notoriously hard to reach,” a SWAG spokesperson said.
Each cookie comes with a message and QR code. The code leads visitors to a landing page that establishes age and provides a virtual fortune before connecting them to the SWAG Live streaming community.
“Chinese is the third most spoken language in the United States, a huge market largely ignored by Western adult sites,” said SWAG Live marketing manager Henry Lin. “We’re already the largest platform in Asia, but we’re expanding by reaching audiences that aren’t being recognized and served.”
SWAG’s fortune cookie campaign begins this week, with drops in bars in New York and San Francisco.
For more information, visit SWAG.live.
