Christopher Alexander, owner of Anabolic Video Productions, told AVN.com Tuesday the Cease and Desist Demand that was sent to Platinum X Pictures is part of his company's commitment to guarding its best interests.
Anabolic's attorney sent the correspondence to Platinum X last week regarding Platinum X's Euro Girls Never Say No, Vol. 1, where Jean Ives Lecastel is wearing an Anabolic T-shirt during parts of a sex scene.
In the letter, Anabolic ordered Platinum X to immediately cease distributing the title and also to recall the units that already have been sold because of the alleged trademark violation.
"Anabolic and Diabolic have been and will continue to make every effort to protect our trademark and copyright," Alexander said. "We're going after pirates worldwide. The industry needs people to protect their trademark and copyright. We've allocated a very sizeable budget for that pursuit.
"This isn't us picking on Platinum, if you will. If it was anybody else — VCA, Vivid or another company that's not as well known — they would have gotten the same letter."
Platinum X maintains the appearance of the Anabolic T-shirt was unintentional and the shirt is part of the "public domain."
"It was not pre-meditated," Bonnie Kail, director of sales of Platinum X, said Monday.
Steve Holmes and Manuel Ferrara own the title, which was shot in Europe and released on May 20. Kail said Platinum X was no longer shipping the video and was taking steps to re-edit it, removing the portion of the scene where the Anabolic shirt is visible.
