LOS ANGELES—Adult animation powerhouse Adult Source Media has sold out all pre-orders of Alice in Wonderland - A XXX Parody. Featuring the voice of Jessica Drake as Alice, the title has made adult animation history by becoming the first movie to completely sell out its pre-sales inventory, according to the company.
A well-planned marketing strategy, combined with the use of social media networks and exposure in many trade articles has generated so much buzz for this much anticipated release that even the president of ASM and Alice director, Wendy Crawford, was surprised at this industry milestone.
"People are captivated by the buzz surrounding this movie,” Crawford said. “The response by purchasing managers, corporate buyers, retailers and even non-traditional sales outlets has been incredible. Alice really is quite an achievement!"
Because of a well-planned strategy, ASM was prepared to meet all its pre-orders.
“Our dedicated website has been getting an intense amount of visitors; so many, that we have had to increase our server capacity to handle all of the volume,” Crawford said. "Europe, Australia and Canada have placed orders that were even greater than we anticipated. Thankfully we’ve been monitoring interest very closely and took the necessary measures needed to meet the high demand.”
Said VP of Sales John Amatucci: “ASM has always been unique in the adult industry in the sense that we serve not only the adult market, but also the mainstream market. Historically we’ve derived about 50 percent of our sales through big box retailers, but the volume we are doing with the adult industry on this release is mind boggling. Our vast network of comic stores and mass merchant accounts are buying about three to four times what they normally would pick up, but due to the Towers and Musiclands of the world now off the map, consumers are continuing to migrate to adult stores to buy adult animation and we are certainly seeing that reflected in the orders we’ve received.”
The company recommends putting this title in both the animation and parody sections of adult retail stores in order to maximize sales to fans of both genres.
Alice In Wonderland - A XXX Animation Parody arrives in stores May 31.
For more information, email Amatucci at [email protected].
