AdviceKey, a new online community from JDP Idea group, hopes to do something few others have attempted successfully: Mix sexuality and culture to create a broad-spectrum environment predicated on common interests.
According to Director of Marketing and Media Affairs Sean Michael Parker, “Our idea has been to let people build profiles more custom-tailored to their particular lifestyle. We want to build a community of people of different persuasions, different proclivities, where the gays, the straights, the trannys all co-mingle within this adult community, but not falling together in this homogeneous lump. People are still able to differentiate between users and their interests.”
That may sound quite a bit like some other adult stomping grounds, but Parker said AdviceKey’s creators think it will be significantly different.
“It is more robust than an XTube situation,” he offered. “When people are generating their profiles based on the space available—given to them by whoever’s hosting—they’ve all been very put together and homogeneous.”
According to Parker, AdviceKey’s database will allow users to enter much more information about themselves than they might be able to at other sites, and the robust back-end’s matching engine has the ability to point out myriad connections they might never have imagined were possible. For example, a tranny in San Francisco and a straight Italian grandmother in Newark might discover they have a love of lemon Jello—and Italian men—in common.
The site also will include user-written advice and product reviews, among other things
AdviceKey is set to debut in January.
“The graphics have all been rendered; the architecture has all been done,” Parker said. “It’s just tying up the back-end stuff with the Web crawler. We need to run some beta testing on that. As far as the peer-to-peer protocol stuff, we ran our beta test last month. We let it go for a couple of weeks, and everything ran pretty darn well.”
