Meta-search engine and cost-per-click advertiser ABCSearch has partnered up with search engine ExactSeek.com parent Jayde Online in a joint promotion deal. ABCSearch will promote ExactSeek.com advertisers in ABCSearch engines, and ExactSeek.com has agreed to promote ABCSearch across its site network.
"This is an exciting development," said ABCSearch chief executive Daniel Yomtobian, announcing the new deal July 8.
"One of the features that separates ABCSearch from our competitors is affordability," he continued. "The partnership with Jayde Online offers our advertisers more value than ever before with a mix of paid inclusion and pay-per-click placement. The synergy between our two companies will allow us to expand our reach in the marketplace and extend greatest coverage for our advertisers."
Jayde chief executive Mel Strocen said flexibility was the key to the ABCSearch deal. "We were approached with partnership offers by numerous pay-per-click engines, but none showed the vision and flexibility demonstrated by ABCSearch in entertaining the concept of 'mixed model' advertising," Strocen said at the deal announcement.
The two companies agreed to make the deal during the spring, giving them both the leverage to offer their new and existing clients more page views and more strategic advertising options, the joint announcement said.
