Telecom and cable industry veteran Ian Aaron has been named chairman of the Mobile Adult Content Congress, which will hold its first national meeting January 24-26 in Miami.
Aaron is president and CEO of Waat Media, a provider of late night entertainment for the mobile industry, and he is the former president of TV Guide Television Group.
Waat Media distributes images, games, video and mobile TV to handsets, and has helped develop a ratings system for mobile content.
The MACC meetings (Radisson Miami Hotel, 1601 Biscayne Blvd) will focus on responsible delivery of adult mobile content. Featured Speakers include representative from Vodafone, Playboy, Virgin Mobile UK and Oh Mobile. Attendees include executives from mobile network carriers, mobile virtual network operators (MVNO), content providers, aggregators, webmasters, venture capitalists, equipment manufacturers, Internet service providers and software developers.
Topics that will be covered include: The role of mobile operators; MVNO opportunities and responsibilities; Access control/age verification mechanisms and how they are applied; successful business models for adult mobile content commerce and distribution from web to mobile; how webmasters can mobilize; regulatory issues; current and projected future revenues in delivering adult content; the role of aggregators and third party content providers; pricing structures; two Way Messaging (Text and Video Chat); mobile video; mobile TV; mobile dating and flirt service; mobile gambling; rights management; handsets, PDA’s, and other devices; licensing and revenue sharing, operator fees, SMS fees, delivery ; billing and payments; technology 2.5G vs. 3G services; plus case studies from around the world.
According to Juniper Research, the value of the mobile adult market is set to reach $2.1 billion by 2009. Mobile operators see this tremendous opportunity for revenue growth while realizing the added social responsibility to control and monitor delivery. The MACC will analyze in detail the opportunities and controversy of delivering this content.
For more information visit www.waat.com or www.maccongress.com.
