Adult affiliate program Braincash is gearing up for the official launches of two linked "premium" programs, a new affiliate program (PremiumCash) and a build-your-own site portal (PremiumPass), both of which can be accessed through the same login information.
PremiumCash currently is the online home for content drawn from director Jules Jordan's famed AssFixation series, which starred Jenna Haze and originally was produced for Evil Angel. The program soon will launch Jordan's CumInTheFace.com, as well as Haze's official site, JennaHaze.com, while members also will be treated to regular live shows performed by Haze.
For Jordan, who also plans to shoot exclusive niche-oriented content for a few of the sites still in development, the deal with Braincash represents a chance to reach a whole new audience.
"Everyone that's a fan of adult movies in a DVD format knows who I am, but I'd like to get the new people from the computer age and Internet generation exposed to my content," Jordan told AVNOnline.com. "I've had success on the Internet, but I'm just looking to exploit my content a little bit more and build my brand on the Internet a little bit more."
Meanwhile, PremiumPass is a mega-site that gives surfers complete access to an entire library of films produced by Jon Blitt's production company, Doghouse Digital.
Blitt, who recently spoke with AVNOnline.com, promised "a new site every three weeks, to start," and said that five of them will be high-definition sites. "We've got some great partners," he said. "I think Jules Jordan and Jenna Haze are top notch."
A unique webmaster component of PremiumPass will allow site builders, gallery submitters, and site owners to build their own sites using Doghouse Digital content. All affiliates get free hosting and free movies—including iPod- and PSP-ready content—to build their sites and custom galleries.
"What makes it work is that Braincash and I partnered up together with content expertise and Internet expertise," Blitt said of the program. "So, it's a perfect marriage of two companies. I think it's great for both of us, because we need to get to the Internet and we need to expand.
"I've had my sights on Braincash since I started my studio about four years ago, so they've been great to me since the beginning," Blitt added. "I trust them with what they do and they trust me with what I do, and that's what makes it work so well."
Braincash's president, Fred Valiquette, concurred with Blitt. "For us, it's diversifying what we're doing. Having Jules Jordan and Jenna Haze [in addition to Blitt] will create a different business model for Braincash. They produce amazing content; Jenna Haze is one of the top 10 girls out there, so it brings eyeballs and webmasters and authority to the project. So, it's good for them; it's good for us.
"We bring big brains and quality products to webmasters, so that's what we try to recreate on the other sites," Valiquette continued. "I want it to be bigger than Braincash. Every project like that is long term, especially now since the market is really saturated. We're trying to get a new type of webmaster, so I think [working with] partners like [Blitt, Haze, and Jordan] in projects like this help [to strengthen] the whole program."
