KickTouch, a European adult mobile player, announced growth of direct-to-consumer mobile adult revenue of 300 percent in the past four months. KickTouch’s mobile brands include FoneHeat.com,mFilth.com, and PinkFone.com.
“The market has really exploded for mobile adult content in the last 4 months,” says Seb Richardson, managing director for KickTouch. “We saw a huge difference after Christmas with the increase of video-enabled phones in the market.”
A snapshot of the European market tells a great deal of the story. In the UK, KickTouch’s brands have become the biggest adult destination for customers of O2 Telefonica and Orange France Telecom, the company says. With Vodafone in the U.K. set to open its doors to external direct-to-consumer offerings next week, the pattern is likely to be repeated, according to Richardson.
Central to all KickTouch’s adult mobile brands is a commitment to excellent content hosted and delivered on KickTouch’s own technical platform. The net result has been that users are seeing what they want, purchasing transparently, and receiving a product that impresses them, KickTouch says. This has enabled FoneHeat, mFilth, and PinkFone to enjoy a high percentage of repeat visitors and an average spend significantly greater than the market average.
“A robust adult verification process is the precursor to network operators being able to enable adult content,” Richardson says. “With this in place, they are able to harness the revenue potential of adult content. Europe continues to open up and expand, as will the U.S. in the next year. It is an exciting time.”
KickTouch launched in 2004 to service the emerging market need for adult content including pictures, videos, and games displayed, sold, and distributed to users of mobile devices.
KickTouch’s brands now enjoy some of the largest daily audiences of any adult mobile service. Key to the formula is in-depth experience in mobile site marketing and a quality product that returns high numbers of repeat visitors.
