FT. LAUDERDALE, Fla.—Payment processing firm Segpay is set to launch its own news hub targeting online merchants considered high-risk in the payments industry.
The Segpay News Network (SNN) will begin operations on April 15, to coincide with Segpay’s 20th anniversary in business.
“For years, our merchants have turned to Segpay for guidance in navigating the often-difficult waters of doing business in our industry,” said Cathy Beardsley, CEO of Segpay. “As the need for timely, insightful counsel continues to grow, we felt launching our own news network was the way to reach as many online businesses as possible.”
SNN will broadcast across the company’s online and social media platforms, with studios at Segpay’s headquarters in Deerfield Beach and Atlanta, and plans to expand to other locations around the world.
The initiative is a collaboration with Segpay's PR agency, Creaxion, and its web development and SEO partner, Brady Mills Agency.
At launch, SNN will broadcast monthly long-form interviews with Segpay subject matter experts on a range of topics like fraud mitigation and protection, age verification, compliance and card scheme regulatory updates. Weekly segments on Segpay merchants, partners, employees and innovators will also air on the network. When needed, SNN can stream live across the company’s social media channels.
Creaxion’s CEO, Mark Pettit, a three-time Emmy award-winning TV news anchorman turned entrepreneur and actor, will anchor coverage on SNN. The first segment on SNN will be Pettit's in-depth interview with Ms. Beardsley and focus on Segpay's 20-year history and how the high-risk payment industry has evolved over that time.
“The media industry has changed dramatically in recent years, leaving companies fewer outlets and reporters to pitch to garner coverage of their products and services,” Pettit said. “With the Segpay News Network, we are bypassing more traditional media outlets to reach online merchants directly.”
The idea for SNN was hatched in 2024 when Segpay hosted a webinar for merchants to explain new regulatory guidelines from Visa. More than 100 merchants took part in two live sessions, and since then, the webinar has been viewed by hundreds more merchants via Segpay’s website and YouTube channel. In 2023, Segpay launched a series of animated videos designed to demystify online payment processing. The videos featured two “Spokescharacters”—“Seemore Profits” and his trusty customer service dog, “Sassy.”
“The animated videos were fun and helped us cut through the clutter,” said Beardsley. “But the need for more in-depth informational and educational content is real. We are answering that need through SNN.”
Seemore and Sassy will also appear on SNN, helping to introduce specific segments and guests.
Pettit and Jonah Stoppel, his colleague from Brady Mills Agency, recently spent three days at Segpay’s headquarters in South Florida capturing content for SNN. Later this year, they will travel to London and Prague to interview industry thought-leaders, merchants and content creators for additional coverage.
“We’ll make our way one segment and interview at a time,” Beardsley concluded. “But our vision and goal is clear: To create relevant content that further guides our merchants All the Way to Paid."
For more information, visit www.segpay.com.
