FT. LAUDERDALE, Fla.—Segpay, a digital payment processor, announced today that it is adding direct payments via SEPA (Single Euro Payments Area), the European Union’s payment scheme, to its bank-to-bank payment solutions.
With SEPA, European customers can make payments directly from their bank accounts in euros.
There are several key advantages for merchants who integrate SEPA into their payment arsenal, said a company representative.
SEPA payments offer merchants a fixed price for all transactions, making the price per transaction lower than for many typical card-based transactions. Merchants can also experience a transactional volume boost while preserving existing credit card traffic and offering customers more convenient payment choices. SEPA provides higher conversion rates than credit cards.
SEPA payments are available to any Segpay merchant worldwide due to the company’s payment processing licenses, so a U.S. merchant can offer SEPA payments to its European account-holding customers.
“Merchants who’ve added access to SEPA have reported impressive results, including, in some cases, annual growth rates of more than ten percent,” said Segpay CEO Cathy Beardsley. “While results may vary, with SEPA’s higher conversion rates over traditional credit card payments, most merchants are able to increase successful transactions and decrease chargebacks, resulting in a positive impact to a merchant’s bottom line.”
For more information on SEPA, contact [email protected].
