CYBERSPACE—MintStars, an adult content and tipping platform, today announced a full brand relaunch alongside a rebuild of its payment infrastructure.
The rebrand, developed with award-winning Irish creative agency The Tenth Man, introduces a new identity that “embodies the charisma, creativity and punk ethos of MintStars’ vibrant creator community. At its core sits the ass-terisk—a playful symbol of resistance to censorship and a celebration of the weird, wild and wonderful diversity of content that other platforms suppress,” a MintStars representative said.
Additionally, following a payment disruption in April, MintStars made the decision to completely rebuild its infrastructure, with a “future-proof system designed for reliability, security and speed.” Since relaunch, the MintStars representative said the platform has already processed thousands of uninterrupted payouts, "proving the strength and stability of the new system."
“At the heart of the MintStars mission is a commitment to building a space where creators—so often policed and persecuted on today’s platforms—can share their art freely,” said Dan Sargent, CEO at MintStars
“This relaunch is about celebrating the full spectrum of who our creators really are,” said MJ Fox, head of brand and community at MintStars. “Working with The Tenth Man, we’ve created an identity that captures the punk, playful, electric energy of our community. The new look isn’t just a facelift—it reflects the freedom we embrace on the platform and marks a new dawn for MintStars. Against a backdrop of AI, censoring forces and faceless platforms, we’re carving out space where it truly pays to be real.”
Flora Dalton, business and operations director at The Tenth Man, added, “From strategy to design, this was an incredibly rewarding project. MintStars had something truly different to offer, and we worked to translate that into a bold, provocative identity that celebrates authenticity and diversity. Collaborating with them has been an amazing opportunity.”
New features and benefits offered for MintStars content creators include:
With the relaunch, site members can expect “seamless” tipping, to allow fans to support favorite creators and secure payment processing.
For more information or to sign up, visit MintStars.com.
