MONTREAL—Brazzers has launched a philanthropic platform to promote safe sex that includes a huge billboard touting its Get Rubber! safe sex slogan. Adult stars Nikki Benz, Rachel Starr and Rachel Roxxx are featured in the massive ad.
Falling under its corporate and social responsibility platform, the Manwin group of companies, using the Brazzers platform, plans to use the billboard along with donations, the creation of a website, the production of multiple public service announcements and various social media activities to support its safe sex cause.
The company also will promote the sex positive message through its network of websites.
The billboard debuted yesterday on 7th Avenue, between 48th and 49th Street, a block north of Times Square.
The website, GetRubber.com, is not for profit and will serve as the platform for all future campaigns to support safe sex. It contains facts about HIV/AIDS and sexually transmitted diseases.
In order to further the support of the Get Rubber! cause, Brazzers has produced multiple PSAs that will be released in the coming weeks. Beginning this month all of the Brazzers DVDs will feature the PSA as well.
The Get Rubber! project will benefit numerous charities and Manwin and Brazzers are now proud supporters of UNAIDS, amfAR, AVERT, The Women’s Collective and WORLD.
This is the first of many charitable ventures Brazzers will be taking part in. New campaigns supporting various causes will be launched as part of the company’s overall commitment to philanthropy.
