LOS ANGELES—Adult industry media giant AVN and social media powerhouse Naughty Tweet announced today the details of a new joint venture targeted at growing the value, acceptance and impact of the adult industry through social media tools like Twitter, Facebook and MySpace.
The partnership will expand the reach and depth of the social media platforms of both companies existing social portfolio which currently reach 200,000+ social media followers. Naughty Tweet will manage all of the social media accounts for the project; while AVN will provide traditional media support through its web and print portfolio, as well as sales and marketing staff.
Naughty Tweet continues to offer social media consulting and management through its sister company to assist businesses, talent, retailers, manufactures and other adult industry professionals in gaining traction and demonstrating return on investment through social media.
“Quite simply AVN is the adult industry leader, not only in the business-to-business world but in the very important mainstream consumer world,” said Pete Housley CEO of Naughty Tweet. “Social media plays an ever more important role for the adult industry in reaching a new and previously untapped consumer market in a personal and direct manner. Leveraging the value of the AVN brand and Naughty Tweets' knowledge and command of adult industry social media, we will find new and innovative ways for businesses to reach consumers, as well as other businesses, to positively impact exposure, growth and revenue.”
The joint venture will launch a series of initiatives over the coming months, beginning with the offering of a “Tweet-A-Day” sponsor program in four distinct verticals which will allow adult industry companies to distribute messages to the Naughty Tweet and/or AVN social media accounts through the use of a simple self-service website. Sponsors will be able to reach general consumers, niche consumers as well as adult industry businesses with a low cost of entry to build brand awareness, expand their own social media platform, distribute information, and of course provide direct links and content to salable products and services.
“This is a great opportunity for both companies to leverage the expertise of each to the greater benefit not only of AVN and Naughty Tweet, but more importantly all of our partners, clients, advertisers, as well as the thousands of industry members and millions of fans who make up this exciting industry,” said AVN's Director of Sales Sara Harter. “We have no doubt this is the beginning of a beautiful friendship.”
A limited number of “Tweet-A-Day” Sponsorships will be made available on the networks on a monthly first come, first serve basis. For questions, rate card or information email: [email protected] or by telephone (702) 483-1552.
The NaughtyTweetNetwork operates 16 social media aggregation sites with a social media follower base in the 100’s of thousands. The network offers vertical products such as PornStarTweet.com, BBWGirlTweet.com, GayStarTweet.com, and the newly launched NSFW.TW, with unique co-branding and sponsorship opportunities, as well as social media marketing consulting services.
