ATLANTA—Atlanta-based technology firm Brady Mills Agency has launched AgeWallet, a plug-and-play age assurance solution that allows online merchants and consumers to meet rapidly expanding age verification requirements with a single, secure platform.
AgeWallet is now available for download globally on the Apple App Store and Google Play. The app allows merchants to give consumers access to age-restricted content “instantly without sacrificing privacy, convenience or compliance,” an AgeWallet representative said.
Earlier this year, the U.S. Supreme Court upheld a Texas law mandating proof of age to access adult content online, with similar legislation now advancing in more than 20 U.S. states and across multiple international markets. The decision accelerated the need for privacy-first verification tools that can scale globally, across industries including adult entertainment, gaming, cannabis and alcohol.
“Our team of lawyers, developers and strategists have been working around the clock to bring AgeWallet to market,” said Brady Mills, founder and CEO of Brady Mills Agency. “Our age assurance solution is specifically designed for small to mid-size merchants in the high-risk adult space who simply can’t afford to spend thousands and sometimes hundreds of thousands of dollars to remain compliant with ever-changing age verification regulations around the world.”
AgeWallet offers a lightweight API or WP plugin for online merchants that integrates into any website, app or checkout system. Merchants then can utilize AgeWallet to verify users in real time without storing personal data, ensuring global compliance while protecting user privacy. Once verified, the user can continue to log onto the merchant’s site without multiple re-verifications.
AgeWallet also employs advanced location and network integrity checks to detect and prevent circumvention through VPNs, proxies and other forms of masking technology—ensuring that verification requests originate from legitimate geographic locations.
When suspicious activity is detected, AgeWallet automatically requires full re-verification before granting access. This added layer of enforcement helps merchants maintain compliance, even as regulators in regions such as the U.K. move to restrict VPN-based access to age-restricted content.
For additional details and merchant inquires, visit AgeWallet.com.
