PENNSAUKEN, N.J.—Adult distributor Williams Trading Co. has launched a comprehensive marketing campaign supporting the 2026 Pride season with a new digital catalog and vendor discounts.
The program is being supported in a partnership with JRL Charts, an online LGBT entertainment B2B media outlet, and features selected vendors offering a special 10 percent discount. JRL Charts has launched a digital interactive Pride 2026 catalog with enhanced social media, promoting the hand-curated mix of new products appealing to the Pride consumer for this summer.
The discounts will be effective until May 31. Retailers can view the catalog of selected Pride offers here.
The interactive digital catalog simplifies the product selection and ordering process and can be viewed via PC, tablet or mobile devices. Live links embedded in each page allow customers to order from each of the hand-selected Pride brands on sale.
Participating adult product vendors include Evolved Novelties, Kama Sutra, Khepher Games, Maia Toys, Sportsheets and Viben, as well as lubricant lines Jo, pjur and Wicked Sensual Care.
"We've selected a custom mix of Pride products to help guide our retail partners with specific Pride selections. Williams Trading is a one-stop-shop for all Pride-themed products; this year we have added a full line sale for all participating vendors," said Richard Pyne, CEO of Williams Trading Co.
For product ordering and shipping information, contact a Williams sales representative at 800) 423-8587 or visit WilliamsTradingCo.com.
