PENNSAUKEN, N.J.—Williams Trading Co. has released its 2026 Valentine’s Day Essentials Catalog. The wholesale digital guide features 62 pages of specialized Valentine’s Day assortments.
“One of the most unique items for Valentine's Day 2025 is the MAIA Love Gift Box, which includes a rhinestone-studded heart-shaped magnetic pendant with a stainless steel chain and a Jaguar bullet featuring five speeds,” a Williams Trading Co. representative said.
Another best-selling item is the Cloud 9 Novelties Spathe Lily Vibe. “Inspired by the Spathiphyllum flower, commonly known as the ‘peace lily,’ the vibrator combines the elegance of nature with cutting-edge technology to deliver a unique personal pleasure device,” the representative added.
Williams Trading Co.’s 2026 Valentine's Day Digital Shopping Guide highlights both traditional items and more unique products available, with a variety of items that will appeal to wide range of consumers.
"Listening to our customer partners for Valentine’s Day, we have made it easier for all of our wholesale customers to log into a custom digital flip snack catalog and shop for each Valentine’s Day item. Each page is linked to a custom wholesale landing page for immediate order placement," said Nichole Pyne, sales at Williams Trading Co.
“We are encouraging our retailers to stock up now as we anticipate a surge in sales during the Valentine’s sales season. We also partnered with CalExotics and System JO with a special offer for Valentine’s Day,” said Rich Pyne, CEO of sales. “Our hand-picked items encourage romance, massage and couples’ intimate fun and are great introductions for customers who are new to adult products."
Brands included in the Valentine’s Day catalog include: CalExotics, System JO, Sweet Dreams, Cloud 9 Novelties, MAIA Toys, Exposed, Love, Lust and Male Power Lingerie, Body Action, Doc Johnson, Sportsheets, Little Genie, pjur, Classic Brands, Evolved, Secret Kisses, ID Lubricants, VeDO Toys, Odin Novelties, Kamasutra, Love Line, Blush Novelties, Nu Sensuelle, Nasstoys, NS Novelties, Vibratex, Viben, Kheper Games, Swiss Navy, The Pleasure Co, Aneros, Pipedream Products, BMS, Earthly Body, Hott Products and Global Novelties,
To support retailers, Williams Trading Co. has created a customer banner that links to the 2026 Digital Catalog, allowing customers to go directly to the Gift Guide.
For ordering and product information, call a Williams Trading sales representative at (800) 423-8587, or visit www.williamstradingco.com to view the Valentine’s Day Essentials Guide.
