CHARSWORTH, Calif.—Wicked Sensual Care has expanded its simply collection of lubricants with the release of simply Natural, a water-based product developed for consumers seeking a naturally sourced, hydration-focused formula with a smooth, substantial glide.
Available now for $21.48 at WickedSensualCare.com, simply Natural offers a combination of sodium hyaluronate, aloe vera leaf juice, vitamin E, olive leaf extract and carrageenan, creating a slick gel texture designed to support lasting moisture and comfort.
“People are paying closer attention to the ingredients in their intimate products, but they still expect those products to feel good and perform well,” said Jessica Drake, director of marketing and product development for Wicked Sensual Care. “We created simply Natural to offer a hydration-focused option made with naturally sourced ingredients and a richer gel texture for people who want added moisture and cushioning. The simply collection is about giving consumers thoughtful options so they can choose what feels best for their bodies.”
Following in the footsteps of simply Aqua Jelle—a lightweight, dependable everyday lubricant made with ingredients including corn-derived propanediol, plant-based thickeners, olive leaf extract and stevia extract—simply Natural offers a different experience with a more hydration-forward ingredient profile and a slick gel consistency for consumers who prefer a richer, more cushioned feel.
simply Natural is pH balanced, fragrance free and formulated without glycerin, propylene glycol or parabens. It may be used for solo play, partnered intimacy, toy play, penetrative sex and anal play, and cleans away easily with water.


