LOS ANGELES—Wicked Sensual Care is expanding its menopause-forward intimacy line with the launch of simply timeless Arousal Serum, the first non-prescription arousal serum made specifically for people experiencing perimenopause, menopause, and beyond.
Designed to support pleasure, comfort, and arousal during a stage of life often overlooked by the sexual wellness industry, simply timeless Arousal Serum offers retailers a first-of-its-kind product in a category seeing increased consumer demand. The new formula combines a stimulating warming effect with supportive ingredients chosen to address some of the intimate changes that can happen during perimenopause, menopause, and beyond, including dryness, sensitivity, and shifts in arousal.
The product joins Wicked Sensual Care’s simply timeless collection, a line formulated to support the intimate wellness needs of people navigating hormonal change and aging. simply timeless Arousal Serum includes the collection’s signature supportive ingredients, including aloe, olive leaf extract, squalane, and Vitamin E, along with amino acids and peptides.
“People experiencing perimenopause and menopause have been expected to adapt to products that were made for younger bodies,” said jessica drake, director of product development for Wicked Sensual Care. “With simply timeless Arousal Serum, we wanted to create something for this demographic—not as an afterthought, but as the focus. This launch reflects a broader need for intimate wellness products that recognize pleasure and comfort as lifelong concerns.”
Like all products in the simply line, simply timeless Arousal Serum is free from glycerin, parabens, and propylene glycol. The simply timeless collection was developed to help alleviate dryness and support more comfortable, satisfying intimate experiences, setting it apart from standard arousal products that are not designed with menopausal bodies in mind.
For retailers, the launch represents an opportunity to better serve a growing demographic that is actively seeking intimacy products made for their specific needs and life stage. With simply timeless Arousal Serum, Wicked Sensual Care continues to build on its commitment to inclusive, body-aware sexual wellness.
