NAPA, Calif./NSW, Australia—Vibratex, Inc., the company behind the Magic Wand brand, welcomes Kerrie McKinnon to its team. As of March 1, McKinnon will serve as Magic Wand’s retail specialist in both the Australian and North American markets.
Based in New South Wales, Australia, “Kerrie has built a reputation as one of the friendliest and most knowledgeable industry professionals both at home and abroad. For more than a decade, she has amassed experience representing retailers as well as major lubricant and pleasure product brands,” a company spokesperson said.
As retail specialist, Kerrie will focus on helping Magic Wand resellers to increase awareness and sell-through. Within the Australian market, where the brand has been available for just two years, McKinnon will work to continue expanding regional availability, product education and marketing support. Addressing its well-established North American market, she will assist the Vibratex team in supporting the vast network of loyal Magic Wand retailers.
“This is a very exciting announcement for us,” Vibratex CEO Ken Herskovitz said. “We’ve known and admired Kerrie for a long time and I’m so pleased to have had the opportunity to invite her to our team.”
“I am genuinely thrilled to join the Vibratex team and represent Magic Wand,” McKinnon said. “Having worked in the industry for over two decades, I’ve had the privilege of witnessing its evolution firsthand. It’s an honor to bring my experience and enthusiasm to further expanding awareness, strengthening education, and providing full dedication to one of the original and truly iconic brands in our industry. I look forward to driving continued growth, innovation and recognition for everything Magic Wand stands for.”
McKinnon will begin calling on select accounts in all regions this month.
For more information visit magicwandoriginal.com or contact director of business development Eddie Romero at [email protected].
