UNITED KINGDOM—Two British sex toy brands have secured their first exclusive Australian distribution deal, partnering with Melbourne adult retailer Eagle Leather to bring premium handcrafted sex toys to the Australian market.
Uncover Creations and Sinnovator, both known for an artisan approach to adult toys with a focus on fantasy, customization and sex-positivity, will have bestselling products available on Eagle Leather's shelves in early September.
The collaboration marks a significant milestone in both brands' international expansion plans. The partnership will initially launch with popular items from both ranges, with Eagle Leather planning to expand its stock based on customer demand and feedback. The Melbourne-based leather, fetish and BDSM specialist will also work closely with Uncover Creations and Sinnovator to introduce new sculpts, textures and limited edition color releases.
"As with many of our suppliers, we will also take cues from the brands' recommendations and global trend signals," explained Eagle Leather co-owner BJ. "We really want the customer to see us as an extension of the two brands but in their part of the world, so expect frequent drops, special orders, and fun unique color runs."
BJ emphasized that quality and integrity were key factors in choosing to work with the U.K. brands. "The products we sell are based around quality and integrity, which also aligns with the customer service we provide to our customers," he said. "Both Uncover Creations and Sinnovator are creative, unapologetically design-led and relentlessly safety-first—exactly the three pillars we care about most. They're U.K. studios that obsess over materials and design, not shortcuts. In a category where loopholes still let junk slip through, they go platinum-cured silicone, clean processes, and tight QC procedures where you can even see the name of the person that made the item written on the package."
The Australian retailer also praised the creative approach of both brands, adding, "Their inventions invite storytelling, their textures and shapes have intent and keeps to the fantasy they create through their descriptions that actually feels good in the body."
Luke Taylor, co-founder of Hull-based Uncover Creations, expressed his enthusiasm for the partnership, saying, "We absolutely love what BJ and the team at Eagle Leather are doing. They've nailed that sweet spot of blending physical retail with online, and their commitment to quality really shines through. They're genuinely well respected in the community and have been fantastic to work with. Having them as our Australian exclusive partner feels like a perfect fit."
Uncover Creations and Sinnovator are now actively pursuing similar exclusive partnerships across European markets.
For more information, visit Uncover Creation’s links page and website. Find Sinnovator at its links page and website.
