CHATSWORTH, Calif.—Topco Sales now offers a Cake Plan-o-Gram for brick-and-mortar retailers wishing to make a bold impact at the point of sale.
The new Cake brand is a popular and visually appealing line of sweetly scented body products, and this display gives stores the opportunity to effectively draw shoppers' attention to this attractively packaged line.
The Cake Plan-o-Gram consists of a 20-inch by 35.5-inch poster that fits easily on end caps or alongside other categories on any slat wall. The decorative poster is glossy, heavy-duty and boutique-friendly, adding that all-important feminine touch to adult stores.
UPC codes and images indicate where the product fits on the poster, so it can be restocked quickly. This also makes it easy for store employees to order directly from the sign. The Cake poster is simple to install; adhesive and peg hooks hold the poster to the wall with no guesswork or complicated, time-consuming instructions.
"The Cake products look great against the stylized background," said Desiree Duffie, director of marketing and public relations for Topco Sales. “It makes the brand stand out on the retail level and gives stores an easy and creative dressing for their walls or end caps."
In addition to the Cake Plan-o-Gram, Topco Sales is also releasing a similar plan-o-gram for the Asylum line. The Asylum Plan-o-Gram is not yet available for shipment, but distributors can place pre-orders. It will be released soon.
Both plan-o-grams were featured at the January ANME Show in the Topco Sales Booth. Scott Tucker, president and CEO of Topco Sales, said, "During the ANME Show we got a lot of positive customer feedback about the Cake Plan-o-gram as well as a similar one we're doing for the Asylum line. They look amazing and we can't wait to see them on display at the retail level."
The plan-o-grams are available to order in kits. The kit for each includes two posters and two of each product in the respective lines. There is no additional cost for the posters; they are free as long as they are ordered as a complete package in the kit.
Distributors can ask their Topco Sales account executive for more details. Retailers can contact their distributor for ordering information. Visit the Cake Plan-o-Gram product page on the Topco Sales website for additional information.
