BARCELONA—Toendi, a women-led vibrator brand dedicated to creating pleasure products for women, has unveiled a new “visual identity upgrade” as part of its continued global expansion.
The update includes a refreshed logo system, upgraded packaging and “a more unified visual language designed to better reflect the brand’s philosophy—creating intimate products that feel emotionally connected, aesthetically expressive, and genuinely designed for women,” a Toendi rep said.
A redesigned logo transforms the six letters of “Toendi” into a flowing wave-like form. “Inspired by the frequencies of vibration, it visually represents the brand’s signature ‘Shake’ concept,” the rep added.
The updated identity will gradually roll out across product packaging, digital platforms, campaigns and retail presentations throughout 2026. The brand has also rapidly expanded across international markets and “become one of the top-performing vibrator brands in its Amazon category.”
“Pleasure products have long been designed from a purely functional perspective,” said the founder of Toendi. “We wanted to create something softer and more emotionally resonant, something women would feel proud to own rather than hide away.”
Recently, the company showcased its latest collections at adult industry trade show EroSpain, held in Barcelona, where Toendi connected with distributors, retailers, creators and media partners from across Europe and North America.
For collaborations or distribution opportunities, visit Toendi.com and follow @toendi.official on Instagram.
