TOKYO—Japanese pleasure brand Tenga is celebrating its 20th anniversary with the release of three newly engineered products, building on the company’s catalog of high tech strokers with its latest design innovations.
The Flip Series adds the Tenga Flip Flexy. “Built to move naturally with the user, the Flip Flexy pairs a flexible design that can be pressed from anywhere to stimulate the user, with updated internal technology to deliver a more responsive and personalized experience,” a company rep said.
The Flip Flexy also introduces a new squeezable, flexible outer case. Unlike previous rigid Flip designs, “the flexible case moves freely in response to the user’s grip, enabling dynamic stimulation from all directions. This responsive construction allows users to intuitively adjust pressure and motion, creating a more natural and personalized experience,” the rep added.
Also, unlike earlier generations of the Flip Series, the Flip Flexy features a slide-arm-free construction, resulting in a cleaner, more streamlined form. The “ergonomic shape and flexible structure make the Flip Flexy comfortable to hold from any angle, offering greater freedom of movement and more intuitive pressure control during use,” the rep said.
Utilizing Tenga’s unique Flip-Open system, the Flip Flexy offers a one-button opening mechanism that allows the case to open instantly for easy lubrication, cleaning and drying. Inside the Flip Flexy, Tenga debuts embedded elements, “made possible through newly developed molding technology that expands the possibilities of internal design.”
The Flip Flexy also features a Dynamic End Orb, which is “a voluminous orb structure embedded directly into the elastomer … that delivers a firm, deeply enveloping sensation, enhancing fullness and providing pronounced stimulation at the tip.” A firm elastic Dynamic Gateway Ring is engineered into the design to produce a "robust, controlled squeezing sensation."
Rika Adachi, global marketing manager at Tenga, says, “With the Flip Flexy, we wanted to rethink what flexibility and ease of use mean within the Flip Series. While the Flip 360 explores a more advanced and luxurious expression, the Flip Flexy focuses on intuitive control, adaptability and renewed internal sensations. It’s designed to move with the user, creating an experience that feels more personal, dynamic and accessible, while staying true to the DNA of the Flip Series.”
The Tenga Flip Flexy is available now at Tenga Store U.S.A. at $146.99 MSRP.
The Tenga Geo Series offers three renewed designs that create stimulation with soft, thick and stretchy material, with discreet style. The new look “brings an aquatic and translucent aesthetic to the round orbs of pleasure,” the Tenga rep said.
“The Tenga Geo is often described by customers as a larger, reusable version of the popular Tenga Egg series,” the rep continued. “For those who find enjoyment from Tenga Eggs but feel inconvenienced by their one-time-usage, the Tenga Geo is highly recommended.”
“Artistic and discreet designs have become a staple of the Tenga brand, so we’re proud to present these three renewed Geo models. Since the launch of the original Geo, we’ve improved our molding technology, now allowing for the new see-through Tenga Geo design. We’ve kept what made the Tenga Geo Series a success and modernized it with these sleek and pleasurable designs, and we plan to continue to maintain our status as a top pleasure-item brand through similar innovation and modernization going forward,” Adachi said.
The renewed Tenga Geo Series is available now at Tenga Store U.S.A. for $37.99 MSRP.
Tenga tops off its product releases with the debut of the new Super Tenga, a higher-tier disposable cup stroker. Created to celebrate Tenga’s 20th anniversary, Super Tenga “represents a bold new chapter for the brand’s most iconic product category,” the rep said.
Originally launched in 2005, the signature Tenga Cup "marked a turning point in the sexual wellness industry, introducing a clean, design-led approach to male pleasure. Over the past 20 years, the Cup Series has continued to evolve through innovation in materials, molding and sensation design,” the rep added.
By combining three-dimensional, high-density internal textures with significantly increased cushioning and lubrication, Super Tenga delivers a distinctly higher-tier disposable experience, separate from both standard and premium Cup offerings.
The Super Tenga Series features three models with space-themed monikers, each designed to provide a different type of stimulation:
Each model integrates super-dense three-dimensional textures for dynamic stimulation, a supple entry portal for insertion, added urethane foam for cushioning and vacuum suction, and an increased quantity of the specially formulated Super Lotion, “all intended to elevate the experience well beyond typical disposable offerings,” the Tenga rep said.
Explained Adachi, “Super Tenga was created to celebrate 20 years of innovation by pushing the Cup Series to its absolute limit. We wanted to deliver a product that feels immediately different from the moment of insertion, while honoring the legacy of the Tenga Cup. This is our way of showing how far disposable pleasure can evolve.”
The new Super Tenga models will be available starting May 1 at Tenga Store U.S.A. for $12.99 MSRP.


