ATLANTA—Starship Enterprises, an established Southeast-based adult product retail brand, has introduced its updated executive leadership team, “marking a new chapter of strategic growth, operational excellence, and people-centered leadership,” a company spokesperson said.
“Built almost entirely from within, this newly structured executive group reflects Starship’s long-standing commitment to developing talent, celebrating diverse leadership paths, and creating a workplace where passion, integrity and performance thrive,” the spokesperson added, noting that the company continues to expand its “21-store footprint across the Southeast while strengthening its e-commerce, private-label and operational infrastructure. The leadership evolution positions the company for its next phase of sustainable, values-driven growth.”
The members of the new Starship Enterprises leadership team include:
Kelly Rogers—CEO, President, owner and CFO
Rogers continues to lead Starship, overseeing the full executive leadership team while setting the company’s strategic direction and long-term growth initiatives. Kelly plays a central role in new store development, expansion strategy, and building the operational and technological infrastructure that supports Starship’s continued success.
He began working with Starship in 1997, providing IT and security services, before officially partnering with founder Huff in 2001. Under his leadership, Starship has grown to 21 brick-and-mortar stores across the Southeast, primarily in the greater Atlanta area with one in Tennessee, nearly quadrupling the company’s size.
“Starship has always been about people first—our customers, our teams, and our partners,” Kelly said. “This leadership team represents decades of passion, dedication and growth within our company. I’m incredibly proud to be working alongside leaders who truly understand our culture and who are deeply committed to taking Starship into its next era.”
Tiffany Hope Rogers—Executive Vice President
Executive Vice President Hope Rogers oversees and supports Starship’s Vice President team while driving brand and marketing strategy, leadership alignment, private-label growth and company-wide strategic planning.
With a Master’s degree in Social Work focused on Community Empowerment and Program Development, along with graduate certifications in Nonprofit Management and Health and Wellness Coaching, Hope brings a uniquely people-centered and research-driven approach to leadership. Before joining Starship, she worked in survey research and evaluation for government and higher-education grant programs, developing a strong foundation in data-informed decision-making. Since joining Starship in September 2018 as a district manager, Hope has quickly risen through the organization—becoming vice president in December 2019, and executive vice president in April 2025.
Richard Rogers—Vice President of Distribution & Partnerships
Richard Rogers now serves as vice president of Distribution and Partnerships, overseeing purchasing, warehouse operations and vendor relationships across the organization. Richard began his Starship career in January 2007 at 18 years old, in an entry-level warehouse role, and quickly built expertise in purchase order cycles, vendor relationships and category planning, becoming an assistant buyer in 2009, a buyer in 2010 and Starship’s lead buyer later that same year.
After gaining additional industry experience outside the company, Richard returned to Starship in 2021 and, by 2024, had rounded out his purchasing experience across every major category—including pipes, the only department he had not previously overseen.
Joseph Cheek—Vice President of Operations
Joseph “Joe” Cheek steps into the role of Vice President of Operations, overseeing all store operations and headquarters-level operational support across Starship. Cheek began his career with Starship in 2008 as a store clerk, becoming a store manager, district manager in 2016, lead district manager in 2024, and now Vice President of Operations in January.
Throughout his tenure, Joe has been instrumental in strengthening operational standards, improving store-level performance and developing leaders through accountability, coaching and behavior-based leadership development.
“Starship’s updated executive structure reflects one of the company’s proudest traditions: promoting from within and investing deeply in its people. Every member of the leadership team—from warehouse to sales floor to corporate strategy—has grown inside the organization, carrying Starship’s values into every decision,” the spokesperson said.
The leadership team “is focused on expanding Starship’s retail footprint, strengthening its private-label brands, deepening vendor partnerships, and continuing to elevate pleasure-based education across the Southeast.”
For more information, visit ShopStarship.com and follow the company on X @ShopStarship.
