HUNTINGTON BEACH, Calif.—Sportsheets has opened preorders for its new Signature collection, which will make its official debut at the ANME Founders Show, July 13-15, in Burbank, California.
Designed to bring Sportsheets’ “most recognized and enduring products together under one cohesive identity,” Signature serves as the new home for many of the company’s foundational styles including the Under the Bed Restraint System and other long-standing customer favorites. Alongside the bestsellers, the collection introduces 20 new products featuring elevated materials, refined aesthetics and thoughtfully-designed packaging.
New additions include cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gag options, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket, “all crafted to encourage exploration and connection,” a Sportsheets rep said.
The launch also introduces the new Signature logo and packaging system, designed to enhance merchandising, encourage cross-selling and help consumers shop with confidence. Every package features clear product photography, full-color lifestyle imagery, fit and sizing information, care instructions, compatibility recommendations and QR codes linking directly to product demonstrations and educational content.
“Signature represents years of development, refinement and collaboration across our organization,” said Emily Silva, product line manager at Sportsheets. “We evaluated every detail, from materials and finishes to packaging and presentation, to create a collection that feels elevated while remaining approachable, functional, and true to the quality standards our customers expect from Sportsheets.”
For Sportsheets CEO Julie Stewart, the collection represents an important evolution for the brand.
“For more than three decades, Sportsheets has created products that have become staples in bedrooms around the world,” Stewart said. “Signature gives our most foundational products a home of their own while creating a platform for future innovation. Bringing these products together under a unified identity strengthens our retail presentation, improves consumer education, and allows us to showcase category favorites like the Under the Bed alongside an exciting new generation of products.”
ANME attendees will have the opportunity to experience the Signature collection firsthand ahead of its August ship date.
In addition to the launch of Signature, Sportsheets has been nominated for three 2026 StorErotica Awards, to be presented at ANME, including:
Voting remains open through June 29. Industry professionals can cast their ballots here.
Retailers and distributors interested in learning more about the Signature collection or scheduling a meeting during ANME can contact [email protected].
To learn more, visit Sportsheets.com or follow @sportsheets on Instagram.
