HUNTINGTON BEACH, Calif.—Pleasure products manufacturer Sportsheets has signed a new distribution partnership with Saint Sual, an adult toy distributor based in Spain.
The deal marks “a significant milestone in Sportsheets’ expansion strategy and opens the door to broader visibility and access for retailers and consumers across Spain and Portugal,” a company representative said.
As part of the partnership, Sportsheets will be featured at Saint Sual’s booth at the upcoming EroSpain show, offering attendees a firsthand look at some of the brand’s collections, product designs and its latest launches.
“In a turbulent and ever-evolving global market, this deal represents the kind of strategic progress we’re most proud of—trusted partners, shared values, and a real commitment to growth,” said Kelly Sofferman, executive vice president of Sportsheets. “We’re excited to work with Saint Sual to bring our mission of fearless intimacy and meaningful connection to even more people.”
The deal was championed and closed by Sylvia Lopez, Sportsheets’ regional sales manager, who noted the strong alignment between the two companies. “Saint Sual has built an incredible reputation in the industry, and their team truly understands the importance of education, quality and customer connection,” Lopez said. “I’m excited to see what we’ll achieve together.”
This announcement follows a year of global expansion for Sportsheets, including multiple international activations and key new partnerships, including with Saint Sual.
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