HUNTINGTON BEACH, Calif.—Sportsheets has promoted Emily Silva to director of product and merchandising.
“For the past 18 years, Emily has been an integral part of the Sportsheets family, making a lasting impact on our company, our customers and the industry,” a company rep said. “Throughout her career, she has contributed across nearly every area of the business, including sales, private label development, product development, customer education, retailer training, trade shows, and extensive travel as one of our true road warriors. Her hands-on experience, product knowledge and customer-first mindset have made her one of our customers’ most trusted partners and a respected leader within our organization and throughout the industry.
“Emily brings a unique combination of strategic vision, creativity, product expertise and nearly two decades of institutional knowledge. Her understanding of our brands, our customers and the evolving marketplace has helped shape many of the products, collections and partnerships that define Sportsheets today,” the rep continued.
In her previous role as product line manager, Silva led the development and execution of branded collections and private label initiatives. As director of product and merchandising, she will oversee Sportsheets’ long-term product strategy, branded collections, private label programs, merchandising initiatives and product lifecycle management.
Silva will report directly to general manager Donavon Dartez, “helping guide the future of Sportsheets’ product organization while building upon the company’s long-standing reputation for innovation,” the Sportsheets rep added. Silva will also work alongside executive vice president of sales Kelly Sofferman.
“The strongest organizations are built when product and sales work as true partners, and Emily has always understood that. She has an exceptional ability to turn customer feedback into meaningful product strategy, helping us stay connected to the market while continuing to lead it. I couldn’t be more excited to work alongside her in this expanded role as we continue strengthening our brands and creating even greater value for our customers,” Sofferman said.
“Emily’s knowledge of this industry is unmatched, and her passion for creating products that resonate with both customers and retailers has helped shape who we are today. She has earned the trust of our team, our partners and our customers through nearly two decades of dedication and leadership. I’m proud to have her leading our product and merchandising organization as we continue building the future of Sportsheets,” said Dartez.
To contact Silva, email [email protected] or call (714) 794-7819.
