CHATSWORTH, Calif.—Lubricant brand Sliquid has launched newly redesigned 5ml sample packets.
Sliquid is transitioning away from traditional foil "pillow-style" packets to an innovative, eco-friendlier design, a company rep explained. “The new, rigid construction holds and distributes the liquid contents far more smoothly and precisely, mitigating the messy dispensing often associated with traditional foil packets.”
The new 5ml packets will feature Sliquid’s most popular formulas, including H2O, Sassy, Silk, Silver, Satin, Sea, Tsunami, Organics Natural, Organics Natural Gel, Organics O Gel, Ride Lube Silicone and Ride Lube Hybrid.
The lineup “ensures that retailers can offer a perfectly tailored sample for every customer preference and product pairing,” the rep said.
“Let’s face it, traditional foil packets have never quite done justice to what’s inside, and they certainly get messy," said Michelle Marcus, VP of sales at Sliquid. "We wanted to give our retail and distribution partners worldwide a sampling experience to share with the consumer that truly reflects the premium nature of the Sliquid brand. This new design is both sophisticated and eco-conscious, plus it features an easy-open format that is mindful of those with accessibility restrictions. It’s a total game-changer at the counter and the perfect way for our retail partners to welcome a new customer to the Sliquid brand. They serve as the perfect cross-promotional upsell alongside a novelty toy or device and make for a great gift-with-purchase promotion at any time of the year. Safe to say, our newest sample design delivers an effortless introduction to our flagship formulas while quietly and consistently turning first-time users into loyal, repeat customers.”
Engineered specifically to enhance the point-of-sale retail experience, the packets serve as “the ultimate upselling tool.” The new sample packets enable brick-and-mortar stores a way to encourage customers “to pair and experience Sliquid with a new toy or intimate wellness purchase, transforming an everyday transaction into a powerful tool for driving repeat traffic and long-term customer loyalty,” the rep concluded
Retail buyers may contact their preferred Sliquid distributor representative or visit [email protected] to place an order.
