LOS ANGELES—The 5th annual Shanghai International Adult Products Industry Exhibition (API) was held in mid-April, featuring 400 booths on three floors, displaying every kind of pleasure product imaginable. New companies were joined by well established brands and manufacturers, each displaying their latest designs and technology during the show that embraced not only B2B customers but also the general public.
Models gracefully showed products while cameras clicked away, samples of lubricants, delay sprays, herbal supplements, and other special libido-enhancing creams were handed out to the thousands in attendance. The Heihun booth featured their differently flavored lubricants, including avocado, with appropriately flavored gelato dished out by handsome young men wearing chest harnesses and trendy jeans. Their wide range of products that included many men’s pleasure products, were also featured in their splashy, interactive booth.
BeYourLover showed off their cleverly designed sex toys in shapes representing a guitar, telephone, alarm clock, camera, and many others, attracting a non-stop crowd at their booth. Their quiet and app-controlled products include the well-disguised, mini vibrators and suction devices made to provide discreet satisfaction. BeYourLover’s Emma shared, “API is truly one of the most significant global events of the year, and seeing so many innovative businesses in one place was inspiring. We showcased our entire lineup of new products, as well as the latest version of our BeYourLover APP, which now features our new AI virtual human characters. We also officially debuted our newest IP, which received a lot of positive attention."
Well-known brand, Loviss, highlighted the recent additions to its ever-growing collection of flower-enhanced, specialty items. They included a strong, multi-speed bullet with a flower tip, two hard, acrylic dildos, encased with their signature flowers, a gorgeously designed, handheld, vulva stimulator with a remote control, and the most beautiful kegel balls you’ve ever laid eyes on.
Loviss’ International Director John Kamwood shared, “API Shanghai 2026 was a very meaningful show for LOVISS. Our new products, especially the Natural Floral Series, received very positive feedback from buyers and distributors.” He continued, “Many visitors were attracted by the unique design and premium presentation, which confirmed our belief that intimate products can be both beautiful and functional.”
Prolific manufacturer, YoungWill, showcased sparkly new creations including clear anal toys sporting iridescent colors glistening inside, as well as a wide range of popular, silicone monster dildos in every imaginable shape and size.
Wolife displayed gender neutral vibrators that looked like pastel and boldly colored, stacked stones, offering both style and texture. The sleek base made each solidly-made vibrator look like a sculpture meant for pleasure.
Korean brand, Loma, highlighted its new products, and Loma’s Dami highlighted her observations about the show: “API was a very exciting show for Loma. We had the chance to meet buyers, influencers, creators, and customers from China, Europe, the Middle East, and Southeast Asia, and the response to our booth was incredibly positive. For us, API confirmed that there is strong global interest in Korean sexual wellness brands that are beautiful, approachable, and emotionally thoughtful.” Dami continued, “What stood out to us was how much interest there is now in sexual wellness brands that feel more elevated, design-focused, and lifestyle-friendly. Many visitors told us Loma felt different from what they usually expect in the category — softer, more approachable, and easier to imagine as part of everyday self-care.”
HK Wahsiny had several variations of the popular wand shape, with cleverly designed necks and pivoting heads and handles that looked like they were made of wood. Their strong and silent heads impressed everyone who sampled their technology at the show.
New company, Kissky, presented its elegant products in curated boxes that equaled the beauty of its technologically advanced pleasure products. Velvet-lined boxes disguised as jewelry boxes opened to showcase the remarkably quiet vibes that with a twist of the base, effortlessly increased speed, mimicking the slow, erotic buildup one can experience while using. The booth invited customers to lounge in its comfortable sofas in their boutique setting while being shown their latest creations.
The excitement generated by API permeated every day of the event, which will undoubtedly grow every year. It’s a show that’s not to be missed for attendees from around the world.
