BOISE, Idaho—Seiraku Toys is expanding its creator collaboration focus in the U.S. market, pairing Japanese-style product design with talent from the cosplay, VTubing, JAV, adult entertainment and 18-plus gaming genres.
“The collaboration program is a key part of Seiraku Toys’ identity, giving creators a path into premium product development while giving fans collectible items tied to the personalities, fantasy worlds and fandoms they already follow,” a Seiraku rep said.
Past and current collaborators include FeFe, LienSue, Mion Hazuki, Luna Amemiya and Raku, with additional projects in development.
“Creator collaborations work best when they feel authentic to the creator and exciting for the fan,” said Niels van der Voort, founder and owner of Seiraku Toys parent company MotsuGroup. “Our goal with Seiraku Toys is to build products that respect both sides—the creator’s identity and the customer’s desire for something fun, well-made and connected to a world they already enjoy.”
Seiraku Toys develops original molds and product concepts using high-quality TPE and silicone, with a focus on soft, durable materials and fantasy-led design. The brand’s creator projects are supported by MotsuGroup’s international operations, including U.S. fulfillment through Onahole.com, EU fulfillment through MotsuToys.com and B2B wholesale access through MotsuGroup.com.
For more information, visit Onahole.com and Seiraku.toys.