JAPAN/U.K.—Japan-based condom brand Sagami continues its U.K. rollout with its line of ultra-thin polyurethane (PU) condoms.
“As a market leader in Asia and trusted in over 50 countries worldwide, Sagami continues to push boundaries in sexual wellness through innovation, precision and design. The brand’s expansion into the U.K. marks a major step in its global growth strategy, with additional product launches and retail rollouts planned for 2026,” a company representative said.
“For over nine decades, Sagami has been at the forefront of condom innovation,” said Sagami UK representative Wallis Chow. “Our goal has always been to make protection feel as natural as possible, and with Sagami Original, that vision is finally a reality.”
Following an online launch a few months ago, Sagami is now taking trade and retail inquiries from U.K. distributors, retailers and B2B partners with a minimum first order value of £500 and mix-and-match available for orders across Sagami’s product range.
The U.K. condom market remains a strong and steadily expanding part of the sexual wellness industry, Sagami’s representative said. According to Grand View Research (2024), the market was valued at around $336 million USD in 2023, and is expected to grow at a 6 percent CAGR through to 2030, reaching roughly $668 million USD.
IndexBox (2024) reports U.K. condom consumption at around 588 million units in 2024, with projected growth to 608 million units by 2035. While latex condoms still represent nearly 89 percent of the market by material type, MarketResearch.com (2024) notes that non-latex options, such as polyurethane and polyisoprene, are the fastest-growing segment, the representative added.
The Sagami line of intimate products is available in the U.K. at its store site Shop.Sagami.uk.
For all trade and sales inquiries, contact Sagami’s U.K. sales representative Nina at [email protected].
