DETROIT—Michigan-based retailer Nice & Naughty (N&N) has appointed Chris Fleiger as Director of Operations, as the company accelerates toward multi-store expansion in 2026 and beyond.
“With more than a decade in the adult industry, Fleiger combines deep industry knowledge with meticulous attention to detail, a sharp understanding of evolving consumer preferences, and a data-driven approach to retail growth. His background spans front-line sales, store-level leadership and distribution within the industry, following a career in vocational ministry. That rounded foundation now informs his approach to building performance-driven systems within a relationship-centered industry,” a company spokesperson said.
“People know me as a ‘product nerd.’ I love finding the perfect product for the perfect customer,” Fleiger said, “and I’m excited to bring that passion for passion to Nice & Naughty. N&N has always been committed to elevating the consumer experience—together, we’re taking the brand to the next level.”
Amer Hakim, Nice & Naughty’s founder and CEO, explained, “As Nice & Naughty prepares for its next phase of expansion, we conducted a nationwide search to find the right operational leader. Chris stood out immediately. His experience across retail and distribution, combined with his passion for the industry, makes him the perfect person to help guide our next chapter of growth.”
Founded in 2014, Nice & Naughty opened its first location in Saginaw, Michigan, and currently operates five stores, with a sixth location slated to open in 2026.
“We’re strengthening relationships with supply partners, reinforcing our internal sales-driven culture, and working to aggressively expand our footprint through opening or acquiring new stores,” Fleiger added.
For more information, or to explore collaborations and strategic partnerships, contact Fleiger at [email protected] or (313) 241-4242.
