NEW YORK/LOS ANGELES/CHICAGO—Adult retailer The Pleasure Chest is expanding its experiential retail strategy through a new multi-city event collaboration with interactive pleasure product brand Lovense, bringing “connected pleasure technology” directly to consumers through in-store activations at Pleasure Chest locations in West Hollywood, Chicago and New York.
The “Fizzy & Frisky” event series blends live product demonstrations, guided education and lifestyle-driven engagement, giving attendees hands-on access to Lovense’s app-controlled ecosystem. Each event is designed to showcase features such as long-distance connectivity, real-time partner interaction and customizable control interfaces, all within a welcoming, low-pressure retail environment, an event spokesperson said.
The activation kicks off at the West Hollywood Pleasure Chest location on Saturday, May 23, from 3-6 p.m. The event then moves on to Chicago on Thursday, May 28, from 4-7 p.m., and then concludes in New York City on Saturday, May 30, from 4-7 p.m.
Each location will feature interactive demos led by trained staff, exclusive discounts, giveaways and branded touchpoints, including complimentary event totes for registered attendees while supplies last.
“For retailers and brands, the collaboration reflects a broader industry shift toward experience-first merchandising. As connected and app-enabled products continue to gain traction, Pleasure Chest is leveraging its longstanding reputation for education-led retail to bridge the gap between emerging technology and consumer adoption,” the spokesperson added. “By integrating hands-on demos with social, community-driven environments, the retailer is creating a pathway for customers to better understand and confidently purchase higher-tech intimacy products.”
“Fizzy & Frisky” also reinforces Pleasure Chest’s continued dedication to in-store programming as a key driver of foot traffic, dwell time and conversion, the spokesperson said. “By pairing education with entertainment from guided demos to refreshments like Italian sodas and early-attendee incentives such as gift cards, the events are structured to encourage exploration while maintaining a strong retail outcome.”
To RSVP, visit the Pleasure Chest’s Eventbrite page.
