COPENHAGEN, Denmark/WASSERBILLIG, Luxembourg—Lubricant manufacturer pjur continues its to expand its retail strategy and, in cooperation with department store Magasin du Nord, is showcasing selected products in the top three flagship stores of the Danish retail company.
As part of a “Flex Area” campaign, products including pjur Woman Lust, pjur Woman Lust Intense, pjur Woman Nude, pjur med Premium and pjur Infinity have been on display and available for purchase in recent weeks.
The products were showcased in specially designed POS areas, equipped with product glorifiers and tester stick holders that allowed customers to try pjur Woman Lust directly on site. The interactive presentation enhanced the customer experience and strengthened brand engagement.
“The collaboration with Magasin du Nord enables us to present our products to a broad audience in a premium retail environment,” says Alexander Giebel, CEO and founder of pjur. “We are excited to further expand our presence in Denmark and introduce the pjur brand to a new customer base.”
The Flex Area campaign in Magasin du Nord stores “highlights pjur’s commitment to enriching retail with innovative presentation concepts and successfully positioning the brand in new markets,” a pjur spokesperson said.
Founded in 1868, Magasin du Nord is Denmark’s oldest and largest department store, operating nine outlets including flagship stores in Copenhagen, Aarhus and Lyngby. The company attracts approximately 20 million visitors annually. For more information, visit www.magasin.dk.
