HILLSBOROUGH, N.C.—PHE, Inc., the parent company of Adam & Eve, has formed a strategic commercial partnership with Kindra, a clinically-backed consumer health brand delivering vaginal health and sexual wellness solutions. Rooted in patent-pending peptide technology, they strive to deliver life-changing relief without a prescription. Kindra's mission is to improve intimacy, confidence, and quality of life through stages—from fertility to postpartum to perimenopause, and medication side effects from oral contraceptives to GLP1s.
Established as PHE’s “official partner for vaginal health and wellness,” Kindra marks a significant expansion of PHE’s portfolio of science-backed offerings across its owned and operated platforms.
Under the agreement, PHE will carry Kindra’s full product line across its distribution channels, including AdamEve.com and participating franchise locations, investing in co-branded marketing campaigns designed to reach women across every stage of life. Complementing the commercial commitment, PHE will also hold a minority equity stake in Kindra—positioning the company not just as a distribution partner, but as a long-term investor in Kindra's growth and success.
PHE said the deal is as much a statement of direction as it is a commercial commitment. The company indicated it is actively repositioning as a modern health and wellness platform, "one that views sexual wellness not as a niche or taboo category, but as an essential dimension of whole-body health, intimacy, confidence, and longevity." Aligning with Kindra, whose products are grounded in over 160 clinical studies and been sampled by over 7,000 board-certified medical providers, deepens PHE’s commitment to serving underrepresented wellness communities with the same rigor and care as any mainstream health category.
“For too long, sexual health has been treated as a category apart—whispered about rather than championed. That era is over," said Lewis Broadnax, CEO, PHE, Inc. "PHE is laying the foundation for a world in which sexual wellness stands shoulder to shoulder with mental and physical health, integrated into mainstream care, commerce, and conversation. Our partnership with Kindra is exactly the kind of collaboration that moves that mission forward: pairing their clinical credibility and deep connection to women’s health with our distribution scale and marketing reach.”
Co-founded and led by Hasti Nazem and Afshan Dosani, Kindra has built a growing direct-to-consumer brand on a simple but radical premise: that vulvovaginal health is everyday health for every woman, not just a niche concern. Akin to what CeraVe did for facial skin care, Kindra set out to establish daily intimate as essential—what was once stigmatized is now mainstream.
Kindra’s patent-pending products are the first to incorporate peptide technology into intimate care, and are formulated for women experiencing dryness, sensitivity, itching, and discomfort from hormonal shifts at any stage or from medications and treatments. The company’s innovations address a wide spectrum of vulvovaginal conditions and have made a sweeping impact on consumer health education from TikTok all the way to changing healthcare system vaginal health protocols nationwide.
“Kindra is on a relentless mission to deliver real innovation in women’s vaginal and sexual health, targeting root causes with clinically backed science," Hasti Nazem & Afshan Dosani, co-CEOs, Kindra. "Addressing symptoms that impact millions yet remain underserved, Kindra has earned the trust of 7,000+ medical providers while prioritizing education and accessibility. Partnering with PHE accelerates this mission by expanding access to effective, science-driven care and advancing sexual health as a fundamental pillar of women’s healthcare.”
Today’s announcement is the first in a series of strategic moves PHE expects to make in the coming months as it continues to build out its Wellness Brand model partnering with brands that serve distinct psychographic and demographic communities across the sexual and whole-body wellness spectrum. PHE indicated it is in dialogue with prospective partners across categories including hormonal health, intimacy technology, body literacy, and longevity-focused self-care.
Companies and executives interested in exploring a strategic partnership conversation with PHE are encouraged to contact Glenn Mersereau, Chief Strategy Officer, at [email protected].
