AUSTIN, Texas—Adult companies Penthouse and Fleshlight Pro are stepping into a new sponsorship collaboration supporting Formula Drift Pro 1 driver Trenton Beechum and his fully wrapped #999 BMW race car during the 2026 Formula Drift season.
The Penthouse x Fleshlight Pro collaboration branding now dominates the side of Beechum’s competition vehicle, merging motorsports with two adult lifestyle brands “in a move designed to expand visibility far beyond the traditional adult marketplace,” a representative said.
“This partnership is about visibility, energy and connecting with a culture-driven audience,” the rep added. “Formula Drift has become one of the most exciting motorsports platforms in the world, and teaming up with Trenton allows us to introduce Penthouse x Fleshlight Pro to a broader mainstream audience in a completely unique way.”
Hailing from Agoura Hills, California, Beechum has become one of drifting’s standout competitors. The accomplished driver is a 2015 Top Drift Champion and the 2019 Formula Drift Pro2 Champion, now competing at the highest level in Formula Drift Pro 1 behind the wheel of his #999 BMW.
This weekend, Beechum heads to Atlanta, Georgia, for “Round 2: Road to the Championship,” where fans will get to see the Penthouse x Fleshlight Pro wrapped BMW in action. Additional stops throughout the season include Orlando, Florida, Seattle, Washington, Las Vegas, Nevada and Long Beach, California for the “Shoreline Showdown.”
The partnership positions Fleshlight as a modern lifestyle brand while introducing the collaboration to Formula Drift’s expanding younger demographic.
“Formula Drift’s 2025 season has become the most successful in the series’ 22-year history, generating record-breaking attendance and viewership. Each round draws an estimated 1.5 to 2 million livestream viewers, contributing to approximately 6.5 million annual viewers overall, with roughly 80 percent of the audience falling within the Gen Z demographic,” the rep explained.
Fans can learn more about upcoming Formula Drift events and purchase tickets at Formulad.com.
For more Fleshlight, visit Fleshlight.com, and follow the company on X @Fleshlight, Instagram, Facebook and YouTube.
