LOS ANGELES—Our Erotic Journey (OEJ) has developed a new omnichannel store locator and retail support initiative designed to connect online customer demand with local adult retail stores.
According to an OEJ rep, the platform was built around a shift in shopping behavior—customers are used to the speed of ecommerce, but many still search locally when they want a product sooner or prefer to shop in-person. “OEJ’s store locator helps bridge that gap by allowing customers to discover OEJ online, then quickly find nearby official retailers carrying the brand,” the rep said.
Through the OEJ website, customers can search by ZIP code, city, state or store name to find participating stores, get directions and call ahead to confirm availability.
As the program expands, OEJ plans to add live location services, nearby store recommendations, retailer spotlights, product collection filters and geo-targeted marketing designed to drive traffic to brick-and-mortar locations.
“The broader strategy includes targeted digital ads, traditional and digital billboards, and location-based campaigns near key retail partners and high-traffic shopping areas. The goal is to create a connected path from brand discovery to local purchase, where a customer sees OEJ marketing, visits the website and is directed to the nearest participating store,” the rep explained.
“This was developed to support more than just the brand,” said Joreail Armstrong, who developed the initiative for OEJ. “Customers today want speed and convenience, but retailers are still where trust, education and real product discovery happen. We wanted to build something that connects those two worlds.”
OEJ is also developing retailer marketing kits to help stores promote and merchandise the brand more effectively. Planned support materials include shelf talkers, stickers, QR-code brand videos, product training sheets, display photos, social media images, email banner templates and merchandising guides.
“Our industry works best when brands and retailers create demand together,” Armstrong added. “If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop. That creates a better experience for the customer, gives retailers more opportunities to earn the sale, and helps brands support the stores that carry them.”
Retailers, distributors and industry partners attending ANME can visit Booth #408-409 for a demonstration of the OEJ Store Locator.
To learn more about Our Erotic Journey, visit OurEroticJourney.com, follow on X @oej_official, Instagram @oejsecguo, Facebook @oureroticjourneyofficial and YouTube.
